Event livestream production has reached a level where it is accessible to virtually any person or organization that wants to connect with an audience. That means that being competitive within the livestream space calls for a lot more these days than simply having a phone and a platform. Here are some basic tips that every provider of livestream production services follows.

Video Quality Matters

Audiences now expect content to be available in at least 1080p high-def video. Fortunately, obtaining a phone with a built-in camera or a standalone camera isn't that difficult. If you intend to be future-proof with your production, though, you may want to look for a model that supports 4K video. Those who are completely uncomfortable dealing with equipment will want to discuss options ahead of time with their livestream production services provider.

Switching Capabilities

Presentation value is significantly enhanced if you have the ability to display video and images from multiple sources. Extra camera angles can make a production more dynamic. If you're providing slides, such as when using a system like PowerPoint, you can also have the system wired up to pass the display's output to the livestream. Should you wish to keep a slide up on the screen for a long time, it may be worth using a picture-in-picture or split-screen system to keep the speaker on the screen while the audience can see the slides, too.

Stabilization Is Really, Really Important

Even if you're doing a straightforward presentation just standing on a stage, small camera shakes are disconcerting to audiences. Make sure all your equipment is sitting on something and that electronic stabilization systems are enabled. If there's going to be movement in the video, such as carrying a camera phone around or using a GoPro, plan your path to ensure a minimum of disruptions.

Do a Walkthrough

Livestreaming isn't about the adventure of discovery that comes with serendipity. Perform at least one full dry run to ensure that all your equipment is connected and feeding properly. You can also iron out bugs in your presentation, such as ugly fonts on slides and title cards.

The Back End

Livestreams call for a lot of bandwidth and server capacity to ensure a large audience can keep up. There are many platforms available these days, including ones from Facebook, YouTube. Take the time to explore the pros and cons, and make sure your audience knows where you will be.